Paragon’s success depends on customer satisfaction. We do not judge our performance by market share, by number of bags traded, or by futures P&L. Repeat business is our most important metric.
As a predominantly employee-owned company, Paragon strives to retain the highest quality coffee professionals who can serve the North American coffee roaster through bull and bear markets.
Roland Veit and Donald Sperling formed Paragon Coffee Trading Company on May 1st, 1986 in a tiny office on 99 Wall Street in Manhattan. In 1995, the two ultimately moved the company 35 miles North to White Plains, NY. To fully understand Paragon’s history, you must follow its roots in the coffee trading community of New York City, the history of which goes back centuries.