Independence
Paragon is independent, both in structure and in practice. We strive to keep our supplier base predominantly comprised of the cooperative and independent exporter sectors. We view our role as identifying value in the current trading environment so that we can bring this value directly to our customers.
Integrity
We take responsibility for our actions. We speak with candor and present information in a genuine and sincere way.
Persistence
We oversee each transaction from origin to final delivery. When obstacles arise, we prove ourselves by finding solutions.
Perspective
Decades of experience have allowed us to look at the coffee market with multiple viewpoints that benefit our customers. We provide market and industry related counsel for roasters of all sizes.
Sustainability
We were among the first to import Organic, Fairtrade, UTZ and Rainforest Alliance certified coffee in the United States. We attended the first Sustainable Coffee Congress is 1996, and we were the recipients of the UTZ Certified Sustainable Coffee Quality award in 2008.
Creativity
By collaborating with our customers, we find creative ways to identify value and productive solutions.
Prudence
We are careful about our commitments, whether it be a delivery date or a quality description. We choose not to take undue risks or to make promises that we cannot keep.
Enthusiasm
We have fun. We approach coffee trading with excitement and energy. We don't do things half-heartedly. Coffee is truly our passion.
