Paragon is independent, both in structure and in practice. We strive to keep our supplier base predominantly comprised of the cooperative and independent exporter sectors. We view our role as identifying value in the current trading environment so that we can bring this value directly to our customers.


We take responsibility for our actions. We speak with candor and present information in a genuine and sincere way.


We oversee each transaction from origin to final delivery. When obstacles arise, we prove ourselves by finding solutions.


Decades of experience have allowed us to look at the coffee market with multiple viewpoints that benefit our customers. We provide market and industry related counsel for roasters of all sizes.


We were among the first to import Organic, Fairtrade, UTZ and Rainforest Alliance certified coffee in the United States. We attended the first Sustainable Coffee Congress is 1996, and we were the recipients of the UTZ Certified Sustainable Coffee Quality award in 2008.


By collaborating with our customers, we find creative ways to identify value and productive solutions.


We are careful about our commitments, whether it be a delivery date or a quality description. We choose not to take undue risks or to make promises that we cannot keep.


We have fun. We approach coffee trading with excitement and energy. We don't do things half-heartedly. Coffee is truly our passion.